It’s July 11, or 7/11, the day each year that a certain convenience store chain celebrates as 7-Eleven Day. That’s the official name anyway. Most customers know July 11 simply as Free Slurpee Day.
In what’s become an annual event, 7-Eleven stores are giving away one
free Slurpee per customer on July 11. Besides generating goodwill among
customers, the event has proved curiously successful in boosting sales of Slurpees on the day of the giveaway.
It’s understandable that sales of other items spike on Free Slurpee
Day, what with many customers picking up a Slim Jim or bag of chips to
go with their free Slurpee. The increase in Slurpee sales on the day
they’re handed out for free may come as more of a surprise. But
apparently what happens is that customers often wind up wanting a bit
more Slurpee than what’s provided in the free sample size, so they
purchase a larger slushy drink after getting a complimentary taste.