Last Updated – September 2010
1. JPBG’s Commitment to Privacy
Protecting your privacy is important to JPBG. As part of our commitment to privacy protection,
needs. Notice of any changes will be provided on our Websites and a copy of all amendments is
applicable privacy law, including Canada’s Personal Information Protection and Electronic
Documents Act (“PIPED Act”).
questions or concerns about your privacy, please contact us, using the contact information at the
end of this policy.
Whenever you provide us with Personal Information, whether in writing, over the telephone, or
contact us at the address given at the end of this Policy, we would be pleased to address your
2. What is “Personal Information”?
“Personal Information” is information about you as an individual. Examples include your name,
mailing and e-mail addresses, age, birthday, telephone number, picture and voice recording.
Your personal preferences, such as your favourite colour or flavour of ice cream, could also
qualify as Personal Information if connected with other information that identifies you. This
why we collect it and what we use it for.
“Non-identifiable Information” is information that cannot be associated with, or traced back to, a
specific person. Non-identifiable information includes: anonymous aggregated information,
information about your visits to our Websites which is not linked to you, information about your
computer’s operating system and web browser software. Your computer and its operating
systems, browsers, and memory contain vast quantities of transaction data and records of your
use of it. This Personal Information could be gleaned from these systems by outsiders if you do
not take steps to protect your system. It is our policy not to associate this information with
customers, even though we verify some kinds of technical information to ensure that our
Websites are optimized to serve our customers.- 2 -
When you interact with our Websites, we may use a browser feature, known as a “cookie”, to
verify non-identifiable information about visitors to our Websites and measure visitor traffic
patterns. We do this to maintain the best possible Websites. A cookie is a small computer file.
When you first visit our Websites, the Website manager may have implemented a program that
creates a small computer file stored on your computer’s hard drive. We ensure that the minimum
information required is placed in the cookie only so that we can recognize returning Website
visitors. The cookie does not contain Personal Information and we will not combine information
in the cookie with Personal Information that would enable us to identify you individually. On
subsequent visits to the Website, our server communicates with your computer, reads the cookie,
recognizes and confirms that you are a returning visitor. Our server uses this information to
provide you with a “short cut” that facilitates the quickest, most efficient and best possible
In addition, third parties like our advertising partners could use "cookies" to verify Nonidentifiable Information about you. Information collected in this fashion could be used to identify
Most browser softwares allow you to delete cookies. You should consult your Internet service
provider for information on how to delete cookies. This may interfere with our ability to
personalize your experience at our Websites and be recognized, or may slow down performance.
3. Collection and Use of Personal Information
We collect Personal Information in the following circumstances:
When you join a club or become a member through this Website, by regular mail or by
using SMS text messaging;
When you enter a contest or other promotion through this Website, by regular mail or by
using SMS text messaging;
When you subscribe to our e-mail newsletter(s);
When you respond to online questionnaires;
When you participate in interactive online activities (including games, chatrooms or
bulletin boards); or
When you contact us to make requests or comment on our services.
This Website may include links to third party websites. These third parties have separate and
independent privacy policies. Any personal information you share with these third parties
through their websites will be administered under their privacy policies. JPBG has no control
over third party privacy policies and therefore has no responsibility or liability for the manner in
which third parties may collect, use or disclose and otherwise treat your personal information.
Further details regarding our collection and use of Personal Information is set out below.- 3 -
1. Clubs or Memberships
Some of our sites may offer you the opportunity to become a member or belong to a
club, so that you can participate on a regular basis in games, bulletin boards, contests
and other activities offered on the site. We do collect Personal Information when you
join in accordance with the following principles:
o We collect only the information necessary for the activities offered; and
o Access to our activities is never conditional upon you providing more
Personal Information than is necessary for such activities.
When you enter a contest, you may be required to provide the following Personal
Information: your name, address or province of residence, e-mail address, telephone
number and, where an age eligibility requirement applies, your age range. This
Personal Information is collected solely for the purpose of identifying and
communicating with contest prizewinners. Personal Information from non-winners is
destroyed, in accordance with applicable legal requirements. When an affidavit of
eligibility and release is sent to the prizewinner’s parent or legal guardian, it must be
signed and returned before the prize can be awarded. If the release is not returned
within the specified time period, the winner forfeits the prize and an alternative
winner may be chosen.
3. Online Questionnaires
From time to time, we may request your feedback on an activity, product or service
that we offer or provide or on content on our Websites. We ask for your name and email address when you are providing us with feedback so that we may reply to you,
but you always have the option of providing us the feedback without sharing this
4. Other Online Activities
When you visit our Websites and participate in other online activities, we may collect
information such as your name, nickname, age category, preferences, opinions, etc.
Whether or not you are required to join a club or become a member of the site to
participate in these activities we always comply with the principles stated in
subsection above with respect to clubs or memberships.
5. Contacting Customer Service
If you telephone, write or e-mail us to comment on one of our services or Websites,
we will retain the information for our records during a certain period of time.
Disclosure of your name and Personal Information is voluntary in this circumstance.- 4 -
4. Disclosure of Personal Information
We will not disclose your Personal Information unless required by law. We must provide your
Personal Information in response to a search warrant or other legally valid enquiry or order, or to
an investigative body in the case of a breach of an agreement or contravention of law, or as
otherwise required by law. We use your Personal Information for internal purposes only. We do
not sell, rent or trade in Personal Information. We may transfer information to third parties who
need such Personal Information to provide services on behalf of JPBG. Any such service
providers are contractually bound to maintain the confidentiality of such transferred Personal
Information and are prohibited from using the Personal Information for any other purpose. Your
consent to our use of Personal Information can be withdrawn at any time by following the
directions at the end of this policy. We will obtain your consent before using your Personal
Information for any purpose other than these above. Once your Personal Information is no longer
required for the purposes above, it will be deleted.
5. Security and Safeguards
We know how important privacy is to you. That is why we protect and safeguard your Personal
Information. Our security policies govern the protection of the information on our information
systems, the way we protect our Websites from malicious attack, and the way in which we
dispose of information no longer needed. We screen and train our employees carefully to ensure
that they will always have the highest regard for you and your privacy, and we restrict access to
your Personal Information to only those with a need to know.
We make best efforts to keep our servers in a safe environment and protect our information
technology infrastructure from abuse. Security on the Internet is a continuously evolving
problem and work to keep up with the latest trends. If you receive any electronic communication
which purports to be from a member of the JPBG that you have any questions or concerns about,
please contact us. Spam, improper use, and pirating of domain names and email addresses is a
growing problem, so we appreciate hearing about incidents in order that we may investigate
them and provide you the best customer service.
6 Contact Us With Concerns, to Update Your Personal Information, to Opt Out or To
We have tried to anticipate and meet all of your expectations with respect to the treatment of
your Personal Information and the privacy of your online experience with us. If you have any
concerns or questions, please contact us at the address below. This is the address to contact if
Have questions or concerns about our treatment of your Personal Information;
Wish to update or access your Personal Information;
Want to withdraw your consent to the collection and use of your Personal Information, or
the information of your child if you are a parent or guardian; or
Wish to cancel an on line newsletter subscription.- 5 -
Jim Pattison Broadcast Group Limited Partnership
c/o CFJC/CIFM & CFJC-TV Kamloops
460 Pemberton Terrace