LETHBRIDGE: To mark Canada's national non-smoking week, the city's anti-tobacco group is spreading its message to the schools.
The Lethbridge and Area Tobacco Reduction Coalition will visit the U of L and the college this Wednesday and Thursday to ask the question: "what's your reason to be smoke-free?"
Coalition member Cheri Langhofer says some youth are at risk to fall easily into the smoking habit, as they're often unwitting targets of aggressive marketing.
"There's still flavouring in some tobacco products, there's price discounts, there's slim cigarettes. That's the tobacco companies' way of marketing to young people," says Langhofer.
She explains if young people aren't aware they're a target, and aren't informed on the total risk involved, that could mean serious consequences.
"They may think, 'well I'll smoke for a little while and then I'll quit.' And they don't understand how addictive the product is."
Twenty-six per cent of Alberta's young people aged 20-24 smoke. That number is three per cent higher than the national average for the same age group.