LETHBRIDGE: Local tourism operators got a chance to hear from Will Harding of the Canadian Tourism Commission Monday.
He explained that cooperation between all levels of the tourism industry is the key to drawing more visitors into the country.
Harding stated that if the municipal, provincial and national tourism agencies focus on advertising the same attractions, and go after the same groups of people, it increases the odds of convincing those people to choose Canada over other sites.
Harding noted that Chinook Country Tourism has been very good at working with the other levels of the industry, which is a major reason for why the area continues to see strong tourism numbers.
Another important element Harding talked about for attracting outside attention, is to provide an "experience" instead of just a "product". He explained that the product is you're average tourist spots that do little to show off an areas culture. He went on to say that if you want to give tourists an experience, you have to expose them to the local art, music and cultural groups that make up the region. Harding added that once again our region is strong in that area.
As far as who they should market towards, Harding commented that there are a number of people interested in the history of our region, specifically that of the local aboriginal tribes. He noted that attractions like Head Smashed in Buffalo Jump are "world class".