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County Of Lethbridge Continues To Refresh Its Image

 
 

LETHBRIDGE:  Over the summer, there was a logo and name change for the local airport and in a further update of its image, the County has revamped their name and logo as well.

 

The County hopes to have provincial approval for the name change early in the new year, to coincide with the County's 50th anniversary. The change is subtle. Instead of County of Lethbridge, it will just be "Lethbridge County".

 

The name change will come with a new website and a new County Manager. Current Manager Dennis Shigematsu is retiring. He has worked for the County of Lethbridge since 1986 when he started off as a Junior Accountant, working his way up to become County Manager in 2007.

 

As for the new logo, it will take a while to phase out the old one since replacing items such as signs, business cards, and vehicle decals will be done gradually to reduce the costs of the change. Residents may see both used until the new logo is fully implemented by the end of 2014.

 

In early August, the County of Lethbridge approved rebranding the name of the local airport from "Lethbridge County Airport" to simply "Lethbridge Airport". The name change came with a new logo as well (displayed below).

 

In a release from the County at that time, Reeve Lorne Hickey noted,  "Changing the name to Lethbridge Airport seemed logical as the airport serves both the City and the County. As we look at governance models and attracting new airlines, these changes help us highlight the airport and all it has to offer".

 



Posted on Friday, September 27, 2013 at 4/19/2014 9:46:16 AM
Source: Dori Modney (On Twitter - Dori_Modney) -- Country 95 News / Logos provided by County of Lethbridge
 
 
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