LETHBRIDGE: The President of the community owned Lethbridge Hurricanes was the guest speaker at the Southern Alberta Council on Public Affairs (SACPA) Thursday.
Brian McNaughton explained that after three years of revenue losses, the team did break even last season and looks poised to continue in the right direction this year. He noted that ticket sales at the door had picked up towards the end of the 2012-2013 campaign, and those numbers have picked up where they left off.
McNaughton also talked about the importance of having the team fully involved in the community, "This is a community asset that in reality should be a profit centre. That profit centre should stay in the community and should be contributing back to the community on an annual basis. We need to get more diligent on our business side to ensure that happens every year, but partnerships with organizations like Lethbridge Minor Hockey and United Way, those sort of things, are absolutely critical."
As for the on-ice product, McNaughton acknowledged that the team is not off to the start they were hoping for, but he's confident they're not far off turning things around, "If you've seen the young guys play, you know they've come in and adjusted very quickly, but you've got to give the older guys a chance to adjust to new expectations. They've been performing under a regime that's had different expectations, they've got some habits and some expectations of themselves. Now they have to re-adjust."