I don’t care what you call it, how does it taste? That’s what’s most important here. The 4th wonder of the chocolate world & the most stunning, is here & it’s taste sounds complex. Ruby chocolate comes from the ruby cocoa bean where it gets it’s delightful pink hue & all natural flavour. Best described as “fruity, kinda sour, with hints of berry.” Not what you’d expect from a chocolate fix, but I just HAVE TO KNOW. If you try it first, give me a review! – April