Lethbridge Has a New Logo/Slogan!

We are!!!

I’m thinking it should have been something about the wind, but this is nice too.

After two years of consultation, designing, and market testing, Lethbridge City Council has endorsed a new brand strategy.

“We’ve got all kinds of different groups, with all kinds of different identities and different messages and it gets confusing. So, if a city the size of Calgary can have a coordinated, integrated approach, we need to do the same if we’re going to be able to compete.”

Read more HERE